Your Hair Deserves a Comeback.
"ROOTS UP is a nourishing botanical oil ritual
Designed for the areas you notice most."
Wider-looking part
Thinner-looking temples
Less-full-looking crown
Fine/fragile-looking hair
Why Your Hair Will Love Roots Up
✓ 60-Day Money-Back Guarantee if you don't see results.
✓ Cruelty-Free & Chemical-Free.
✓ Free Shipping.
Your Roots Are Trying to Tell You Something
Thinning. Shedding. A part that's a little wider than it used to be. Most hair care treats what you can already see — but by the time it shows, the damage started weeks ago, at the root.
ROOTS UP goes where the problem actually starts. Batana oil, used for generations, works into the scalp alongside Rosemary, Castor, and Pumpkin Seed oils — real nourishment, not a cover-up.
Two minutes a day. That's the ritual.
I could literally see my scalp through the top of my hair. Now my roots look much denser, and the little baby hairs around my part are my favorite part.
The hair around my temples was so thin that I stopped wearing my hair back. I'm finally seeing new little hairs around my hairline, and those areas don't look nearly as sparse anymore.
My part was getting wider and I could see so much more of my scalp. After staying consistent with Roots Up, my roots look much fuller and my hair feels stronger.
My hair looked flat and sparse, especially around the front. I started focusing Roots Up on my roots, and my hairline looks much less bare now.
I didn't realize how much my hair had thinned until I compared old photos. I started focusing on my roots with Roots Up, and I'm really pleased with how much fuller my hair looks around my part.
My crown was the area that bothered me most. I could see so much scalp whenever I looked down in the mirror. My roots look much fuller now and my hair has a healthier appearance overall.
The front of my hair was becoming noticeably thinner, especially around my hairline. I've been consistent with Roots Up and I'm seeing lots of tiny hairs around the areas I was worried about.
I was starting to avoid certain hairstyles because you could see my scalp through the thinner areas. Now I feel much more comfortable wearing my hair up because my roots look fuller.
After years of having fine hair, I finally decided to focus on my scalp and roots instead of just treating the ends. Roots Up has become part of my routine and my hair looks so much more dense and healthy.
My middle part seemed to be getting wider every few months. I wanted something simple I could actually stick with. My roots look noticeably fuller now, especially around the top of my head.
My biggest concern was the empty-looking areas around my temples. I started applying Roots Up directly to those areas, and I'm really happy with how much fuller my hairline looks.
I noticed my ponytail getting thinner and thinner over time. I started paying more attention to my roots, and after consistently using Roots Up, my hair looks fuller and my ponytail feels more substantial.
I have naturally fine hair, but my crown started looking especially thin. Roots Up has become part of my routine, and my roots look thicker and healthier now.
My temples were becoming noticeably sparse, and I felt like I was constantly trying to hide them. I've been using Roots Up consistently and my hairline looks much more filled-in than before.
The thinning around my part was really starting to bother me. I could see my scalp in photos, especially under bright light. My hair now looks much fuller around the part and I'm seeing tiny hairs coming through.
I started noticing my hairline looking thinner and more scalp showing whenever I pulled my hair back. After staying consistent with Roots Up, my roots look fuller and those areas don't seem as noticeable anymore.
I could literally see my scalp through the top of my hair. Now my roots look much denser, and the little baby hairs around my part are my favorite part.
The hair around my temples was so thin that I stopped wearing my hair back. I'm finally seeing new little hairs around my hairline, and those areas don't look nearly as sparse anymore.
My part was getting wider and I could see so much more of my scalp. After staying consistent with Roots Up, my roots look much fuller and my hair feels stronger.
My hair looked flat and sparse, especially around the front. I started focusing Roots Up on my roots, and my hairline looks much less bare now.
I didn't realize how much my hair had thinned until I compared old photos. I started focusing on my roots with Roots Up, and I'm really pleased with how much fuller my hair looks around my part.
My crown was the area that bothered me most. I could see so much scalp whenever I looked down in the mirror. My roots look much fuller now and my hair has a healthier appearance overall.
The front of my hair was becoming noticeably thinner, especially around my hairline. I've been consistent with Roots Up and I'm seeing lots of tiny hairs around the areas I was worried about.
I was starting to avoid certain hairstyles because you could see my scalp through the thinner areas. Now I feel much more comfortable wearing my hair up because my roots look fuller.
After years of having fine hair, I finally decided to focus on my scalp and roots instead of just treating the ends. Roots Up has become part of my routine and my hair looks so much more dense and healthy.
My middle part seemed to be getting wider every few months. I wanted something simple I could actually stick with. My roots look noticeably fuller now, especially around the top of my head.
My biggest concern was the empty-looking areas around my temples. I started applying Roots Up directly to those areas, and I'm really happy with how much fuller my hairline looks.
I noticed my ponytail getting thinner and thinner over time. I started paying more attention to my roots, and after consistently using Roots Up, my hair looks fuller and my ponytail feels more substantial.
I have naturally fine hair, but my crown started looking especially thin. Roots Up has become part of my routine, and my roots look thicker and healthier now.
My temples were becoming noticeably sparse, and I felt like I was constantly trying to hide them. I've been using Roots Up consistently and my hairline looks much more filled-in than before.
The thinning around my part was really starting to bother me. I could see my scalp in photos, especially under bright light. My hair now looks much fuller around the part and I'm seeing tiny hairs coming through.
I started noticing my hairline looking thinner and more scalp showing whenever I pulled my hair back. After staying consistent with Roots Up, my roots look fuller and those areas don't seem as noticeable anymore.
I could literally see my scalp through the top of my hair. Now my roots look much denser, and the little baby hairs around my part are my favorite part.
The hair around my temples was so thin that I stopped wearing my hair back. I'm finally seeing new little hairs around my hairline, and those areas don't look nearly as sparse anymore.
My part was getting wider and I could see so much more of my scalp. After staying consistent with Roots Up, my roots look much fuller and my hair feels stronger.
My hair looked flat and sparse, especially around the front. I started focusing Roots Up on my roots, and my hairline looks much less bare now.
I didn't realize how much my hair had thinned until I compared old photos. I started focusing on my roots with Roots Up, and I'm really pleased with how much fuller my hair looks around my part.
My crown was the area that bothered me most. I could see so much scalp whenever I looked down in the mirror. My roots look much fuller now and my hair has a healthier appearance overall.
The front of my hair was becoming noticeably thinner, especially around my hairline. I've been consistent with Roots Up and I'm seeing lots of tiny hairs around the areas I was worried about.
I was starting to avoid certain hairstyles because you could see my scalp through the thinner areas. Now I feel much more comfortable wearing my hair up because my roots look fuller.
After years of having fine hair, I finally decided to focus on my scalp and roots instead of just treating the ends. Roots Up has become part of my routine and my hair looks so much more dense and healthy.
My middle part seemed to be getting wider every few months. I wanted something simple I could actually stick with. My roots look noticeably fuller now, especially around the top of my head.
My biggest concern was the empty-looking areas around my temples. I started applying Roots Up directly to those areas, and I'm really happy with how much fuller my hairline looks.
I noticed my ponytail getting thinner and thinner over time. I started paying more attention to my roots, and after consistently using Roots Up, my hair looks fuller and my ponytail feels more substantial.
I have naturally fine hair, but my crown started looking especially thin. Roots Up has become part of my routine, and my roots look thicker and healthier now.
My temples were becoming noticeably sparse, and I felt like I was constantly trying to hide them. I've been using Roots Up consistently and my hairline looks much more filled-in than before.
The thinning around my part was really starting to bother me. I could see my scalp in photos, especially under bright light. My hair now looks much fuller around the part and I'm seeing tiny hairs coming through.
I started noticing my hairline looking thinner and more scalp showing whenever I pulled my hair back. After staying consistent with Roots Up, my roots look fuller and those areas don't seem as noticeable anymore.
I could literally see my scalp through the top of my hair. Now my roots look much denser, and the little baby hairs around my part are my favorite part.
The hair around my temples was so thin that I stopped wearing my hair back. I'm finally seeing new little hairs around my hairline, and those areas don't look nearly as sparse anymore.
My part was getting wider and I could see so much more of my scalp. After staying consistent with Roots Up, my roots look much fuller and my hair feels stronger.
My hair looked flat and sparse, especially around the front. I started focusing Roots Up on my roots, and my hairline looks much less bare now.
I didn't realize how much my hair had thinned until I compared old photos. I started focusing on my roots with Roots Up, and I'm really pleased with how much fuller my hair looks around my part.
My crown was the area that bothered me most. I could see so much scalp whenever I looked down in the mirror. My roots look much fuller now and my hair has a healthier appearance overall.
The front of my hair was becoming noticeably thinner, especially around my hairline. I've been consistent with Roots Up and I'm seeing lots of tiny hairs around the areas I was worried about.
I was starting to avoid certain hairstyles because you could see my scalp through the thinner areas. Now I feel much more comfortable wearing my hair up because my roots look fuller.
After years of having fine hair, I finally decided to focus on my scalp and roots instead of just treating the ends. Roots Up has become part of my routine and my hair looks so much more dense and healthy.
My middle part seemed to be getting wider every few months. I wanted something simple I could actually stick with. My roots look noticeably fuller now, especially around the top of my head.
My biggest concern was the empty-looking areas around my temples. I started applying Roots Up directly to those areas, and I'm really happy with how much fuller my hairline looks.
I noticed my ponytail getting thinner and thinner over time. I started paying more attention to my roots, and after consistently using Roots Up, my hair looks fuller and my ponytail feels more substantial.
I have naturally fine hair, but my crown started looking especially thin. Roots Up has become part of my routine, and my roots look thicker and healthier now.
My temples were becoming noticeably sparse, and I felt like I was constantly trying to hide them. I've been using Roots Up consistently and my hairline looks much more filled-in than before.
The thinning around my part was really starting to bother me. I could see my scalp in photos, especially under bright light. My hair now looks much fuller around the part and I'm seeing tiny hairs coming through.
I started noticing my hairline looking thinner and more scalp showing whenever I pulled my hair back. After staying consistent with Roots Up, my roots look fuller and those areas don't seem as noticeable anymore.
I could literally see my scalp through the top of my hair. Now my roots look much denser, and the little baby hairs around my part are my favorite part.
The hair around my temples was so thin that I stopped wearing my hair back. I'm finally seeing new little hairs around my hairline, and those areas don't look nearly as sparse anymore.
My part was getting wider and I could see so much more of my scalp. After staying consistent with Roots Up, my roots look much fuller and my hair feels stronger.
My hair looked flat and sparse, especially around the front. I started focusing Roots Up on my roots, and my hairline looks much less bare now.
I didn't realize how much my hair had thinned until I compared old photos. I started focusing on my roots with Roots Up, and I'm really pleased with how much fuller my hair looks around my part.
My crown was the area that bothered me most. I could see so much scalp whenever I looked down in the mirror. My roots look much fuller now and my hair has a healthier appearance overall.
The front of my hair was becoming noticeably thinner, especially around my hairline. I've been consistent with Roots Up and I'm seeing lots of tiny hairs around the areas I was worried about.
I was starting to avoid certain hairstyles because you could see my scalp through the thinner areas. Now I feel much more comfortable wearing my hair up because my roots look fuller.
After years of having fine hair, I finally decided to focus on my scalp and roots instead of just treating the ends. Roots Up has become part of my routine and my hair looks so much more dense and healthy.
My middle part seemed to be getting wider every few months. I wanted something simple I could actually stick with. My roots look noticeably fuller now, especially around the top of my head.
My biggest concern was the empty-looking areas around my temples. I started applying Roots Up directly to those areas, and I'm really happy with how much fuller my hairline looks.
I noticed my ponytail getting thinner and thinner over time. I started paying more attention to my roots, and after consistently using Roots Up, my hair looks fuller and my ponytail feels more substantial.
I have naturally fine hair, but my crown started looking especially thin. Roots Up has become part of my routine, and my roots look thicker and healthier now.
My temples were becoming noticeably sparse, and I felt like I was constantly trying to hide them. I've been using Roots Up consistently and my hairline looks much more filled-in than before.
The thinning around my part was really starting to bother me. I could see my scalp in photos, especially under bright light. My hair now looks much fuller around the part and I'm seeing tiny hairs coming through.
I started noticing my hairline looking thinner and more scalp showing whenever I pulled my hair back. After staying consistent with Roots Up, my roots look fuller and those areas don't seem as noticeable anymore.
I could literally see my scalp through the top of my hair. Now my roots look much denser, and the little baby hairs around my part are my favorite part.
The hair around my temples was so thin that I stopped wearing my hair back. I'm finally seeing new little hairs around my hairline, and those areas don't look nearly as sparse anymore.
My part was getting wider and I could see so much more of my scalp. After staying consistent with Roots Up, my roots look much fuller and my hair feels stronger.
My hair looked flat and sparse, especially around the front. I started focusing Roots Up on my roots, and my hairline looks much less bare now.
I didn't realize how much my hair had thinned until I compared old photos. I started focusing on my roots with Roots Up, and I'm really pleased with how much fuller my hair looks around my part.
My crown was the area that bothered me most. I could see so much scalp whenever I looked down in the mirror. My roots look much fuller now and my hair has a healthier appearance overall.
The front of my hair was becoming noticeably thinner, especially around my hairline. I've been consistent with Roots Up and I'm seeing lots of tiny hairs around the areas I was worried about.
I was starting to avoid certain hairstyles because you could see my scalp through the thinner areas. Now I feel much more comfortable wearing my hair up because my roots look fuller.
After years of having fine hair, I finally decided to focus on my scalp and roots instead of just treating the ends. Roots Up has become part of my routine and my hair looks so much more dense and healthy.
My middle part seemed to be getting wider every few months. I wanted something simple I could actually stick with. My roots look noticeably fuller now, especially around the top of my head.
My biggest concern was the empty-looking areas around my temples. I started applying Roots Up directly to those areas, and I'm really happy with how much fuller my hairline looks.
I noticed my ponytail getting thinner and thinner over time. I started paying more attention to my roots, and after consistently using Roots Up, my hair looks fuller and my ponytail feels more substantial.
I have naturally fine hair, but my crown started looking especially thin. Roots Up has become part of my routine, and my roots look thicker and healthier now.
My temples were becoming noticeably sparse, and I felt like I was constantly trying to hide them. I've been using Roots Up consistently and my hairline looks much more filled-in than before.
The thinning around my part was really starting to bother me. I could see my scalp in photos, especially under bright light. My hair now looks much fuller around the part and I'm seeing tiny hairs coming through.
I started noticing my hairline looking thinner and more scalp showing whenever I pulled my hair back. After staying consistent with Roots Up, my roots look fuller and those areas don't seem as noticeable anymore.
I could literally see my scalp through the top of my hair. Now my roots look much denser, and the little baby hairs around my part are my favorite part.
The hair around my temples was so thin that I stopped wearing my hair back. I'm finally seeing new little hairs around my hairline, and those areas don't look nearly as sparse anymore.
My part was getting wider and I could see so much more of my scalp. After staying consistent with Roots Up, my roots look much fuller and my hair feels stronger.
My hair looked flat and sparse, especially around the front. I started focusing Roots Up on my roots, and my hairline looks much less bare now.
I didn't realize how much my hair had thinned until I compared old photos. I started focusing on my roots with Roots Up, and I'm really pleased with how much fuller my hair looks around my part.
My crown was the area that bothered me most. I could see so much scalp whenever I looked down in the mirror. My roots look much fuller now and my hair has a healthier appearance overall.
The front of my hair was becoming noticeably thinner, especially around my hairline. I've been consistent with Roots Up and I'm seeing lots of tiny hairs around the areas I was worried about.
I was starting to avoid certain hairstyles because you could see my scalp through the thinner areas. Now I feel much more comfortable wearing my hair up because my roots look fuller.
After years of having fine hair, I finally decided to focus on my scalp and roots instead of just treating the ends. Roots Up has become part of my routine and my hair looks so much more dense and healthy.
My middle part seemed to be getting wider every few months. I wanted something simple I could actually stick with. My roots look noticeably fuller now, especially around the top of my head.
My biggest concern was the empty-looking areas around my temples. I started applying Roots Up directly to those areas, and I'm really happy with how much fuller my hairline looks.
I noticed my ponytail getting thinner and thinner over time. I started paying more attention to my roots, and after consistently using Roots Up, my hair looks fuller and my ponytail feels more substantial.
I have naturally fine hair, but my crown started looking especially thin. Roots Up has become part of my routine, and my roots look thicker and healthier now.
My temples were becoming noticeably sparse, and I felt like I was constantly trying to hide them. I've been using Roots Up consistently and my hairline looks much more filled-in than before.
The thinning around my part was really starting to bother me. I could see my scalp in photos, especially under bright light. My hair now looks much fuller around the part and I'm seeing tiny hairs coming through.
I started noticing my hairline looking thinner and more scalp showing whenever I pulled my hair back. After staying consistent with Roots Up, my roots look fuller and those areas don't seem as noticeable anymore.
I could literally see my scalp through the top of my hair. Now my roots look much denser, and the little baby hairs around my part are my favorite part.
The hair around my temples was so thin that I stopped wearing my hair back. I'm finally seeing new little hairs around my hairline, and those areas don't look nearly as sparse anymore.
My part was getting wider and I could see so much more of my scalp. After staying consistent with Roots Up, my roots look much fuller and my hair feels stronger.
My hair looked flat and sparse, especially around the front. I started focusing Roots Up on my roots, and my hairline looks much less bare now.
I didn't realize how much my hair had thinned until I compared old photos. I started focusing on my roots with Roots Up, and I'm really pleased with how much fuller my hair looks around my part.
My crown was the area that bothered me most. I could see so much scalp whenever I looked down in the mirror. My roots look much fuller now and my hair has a healthier appearance overall.
The front of my hair was becoming noticeably thinner, especially around my hairline. I've been consistent with Roots Up and I'm seeing lots of tiny hairs around the areas I was worried about.
I was starting to avoid certain hairstyles because you could see my scalp through the thinner areas. Now I feel much more comfortable wearing my hair up because my roots look fuller.
After years of having fine hair, I finally decided to focus on my scalp and roots instead of just treating the ends. Roots Up has become part of my routine and my hair looks so much more dense and healthy.
My middle part seemed to be getting wider every few months. I wanted something simple I could actually stick with. My roots look noticeably fuller now, especially around the top of my head.
My biggest concern was the empty-looking areas around my temples. I started applying Roots Up directly to those areas, and I'm really happy with how much fuller my hairline looks.
I noticed my ponytail getting thinner and thinner over time. I started paying more attention to my roots, and after consistently using Roots Up, my hair looks fuller and my ponytail feels more substantial.
I have naturally fine hair, but my crown started looking especially thin. Roots Up has become part of my routine, and my roots look thicker and healthier now.
My temples were becoming noticeably sparse, and I felt like I was constantly trying to hide them. I've been using Roots Up consistently and my hairline looks much more filled-in than before.
The thinning around my part was really starting to bother me. I could see my scalp in photos, especially under bright light. My hair now looks much fuller around the part and I'm seeing tiny hairs coming through.
I started noticing my hairline looking thinner and more scalp showing whenever I pulled my hair back. After staying consistent with Roots Up, my roots look fuller and those areas don't seem as noticeable anymore.
Our Story
ROOTS UP™ started with a simple observation: most hair care treats the surface — the ends, the shine, the frizz — while ignoring where it all actually begins.
We wanted to build something different. A ritual, not a routine. A formula that goes back to what the scalp and roots have always needed: real nourishment, not shortcuts.
We looked to Batana oil — used for generations in traditional hair care — and paired it with Rosemary, Castor, and Pumpkin Seed Oils, each chosen for what it brings to the scalp, not just the bottle.
No harsh chemicals. No empty promises. Just consistent, intentional care, starting at the root — because that's where healthier-looking hair actually starts.
This is ROOTS UP™. Start where it begins.
loved by many
Frequently Asked Questions
Hair grows in cycles, so most people build this into a daily ritual for a few weeks before judging results. Consistency matters more than quantity — a little goes a long way with each application.
Yes. ROOTS UP is cruelty-free and chemical-free, with no harsh additives, making it safe for most scalp types. If you have a specific scalp condition, we'd suggest a patch test first or checking with a dermatologist.
you're covered by our 60-day money-back guarantee. If it's not working out, just reach out and we'll take care of it.